Uganda Airlines the flag carrier of the Republic of Uganda has entered into a partnership with the Uganda Tourism Board an official Government destination market organization with the responsibility to promote and market Uganda as the preferred tourism destination in Africa. The partnership will see the two entities do joint destination marketing in the tourist source markets of Europe, North America, and Asia.
This, according to Deo Nyanzi, the airline’s acting commercial director, explains why the national carrier established flights to the region’s tourist hubs.
In the middle of December, Uganda Airlines launched flights to Zanzibar, the eighth on the route network of the airline that resumed commercial operations about four months ago.
“Marketing is not done locally but in the source markets,” Nyanzi told The Observer. “By flying to Zanzibar, we are not targeting the local Zanzibari market but the tourists that come to the island for holiday because many would want to continue to Uganda but lack the means.”